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Hopefully, you and Customer Relationship Management (CRM) are well acquainted.

If you’re still strangers, read XTIVIA’s blog post on what a (CRM) system is and why you need one before reading on about these CRM benefits.

Now you might be thinking, Okay, I understand what CRM software can do, but will it really make a difference for me?

The short answer? Yes. The long answer? Absolutely yes.

In fact, CRM data shows a substantial Return On Investment (ROI). For every $1 spent, CRM will give back, on average, $8.71. You read that right: over 8 times the initial investment. If that’s not enough, here’s a gold nugget: CRM can increase every salesperson’s revenue by a 41% average.

But your sales team members are not the only ones who will benefit greatly from CRM software. Customer Service, likewise, will receive marked improvements, as customer retention increases by as much as 27%. Furthermore, research shows 3 out of 4 consumers claim to spend more money with a company because of a positive experience—and CRM makes your customers a priority.

What if you’re a startup or a local operation? Great news: you don’t have to be a Fortune 500 for CRM to make sense in your company, as 6 out of 10 small businesses use their CRM for email marketing. Whether keeping customers up-to-date on company deals or re-marketing to former prospects, email makes an impact—and CRM strengthens it.

From Sales to Finance, Marketing to Customer Service, and everything far and in-between, CRM empowers every department across your corporate board. That’s not to say, however, that adopting a CRM system is without its challenges. When you decide to implement a CRM system and boost your company profile, remember to use our 10 Essential Steps for a Successful CRM Integration. Most importantly, choose a partner who will make your CRM implementation as painless as possible and guide your employees to master the new system.

And remember, you’re never alone in your CRM journey—XTIVIA’s devoted CRM expert community is here to answer your questions.

 

Sources: vStacks Infotech’s LinkedIn Blog and BIGContacts post by Bob Walton

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