Richard Cookson Content Writer

Lynn Scheurell | Lead Digital Strategist

Lynn Scheurell is the Lead Digital Strategist for XTIVIA. She has been creating experiences through content and copy in digital marketing and messaging since 1998. Known for her unique perspective, positive empowering mindset and abilities as a high-communicator to deliver significant value, Lynn translates complex concepts into simple clarity for practical action.

Lynn Scheurell
Lead Digital Strategist

Lynn Scheurell is the Lead Digital Strategist for XTIVIA. She has been creating experiences through content and copy in digital marketing and messaging since 1998. Known for her unique perspective, positive empowering mindset and abilities as a high-communicator to deliver significant value, Lynn translates complex concepts into simple clarity for practical action.

B2B Pivot Series 5: Digital Transformation and Disruption

Digital transformation as a name for the process it describes is a misnomer. The core of the name is the result: digital transformation is how to deliver ever-greater customer value efficiently, effectively, and proactively. It’s no longer business as usual, but... read more

B2B Pivot Series 4: How to Create Powerful, Relevant Messaging for Optimal Attraction

In the absence of messaging, it is difficult to attract new business or retain relationships. People take messaging for granted and, yet, it is the main tool that establishes credibility, builds trust, and compels action with an audience. Words create connection.... read more

B2B Pivot Series 3: A 7-Step 2-Week Framework to Reinvent Your Company’s Viability

Business disruptions happen consistently in terms of global demand and supplies, needs and wants – and especially now. Successful organizations reflect on what constitutes their larger marketplace to ensure long-term viability methodically, predictably and quickly.... read more

B2B Pivot Series 2: Pivoting Disruption Through Strategy

Disruption shakes up the status quo, sometimes painfully, to catapult necessary growth. Strategy is the tool that can pivot disruption into new opportunities. First, let’s define strategy. Strategy identifies and then becomes the optimal implementation path... read more

B2B Pivot Series 1: How Disruption Can Naturally Surface New Opportunities

When disruption strikes, especially due to something outside your control, it’s destabilizing, chaotic, and scary. But it can also be the invitation to something much greater: a fresh perspective and new growth opportunities. The keys to surviving disruption are... read more

Making the Business Case for Growth

In every organization, resources are carefully allotted toward reaching business targets. Growth initiatives have to be seen to either yield a return that is at least break-even or, ideally, greater than where the resources have already been allocated. Projected... read more