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Lynn Scheurell | Lead Digital Strategist

Lynn Scheurell is the Lead Digital Strategist for XTIVIA. She has been creating experiences through content and copy in digital marketing and messaging since 1998. Known for her unique perspective, positive empowering mindset and abilities as a high-communicator to deliver significant value, Lynn translates complex concepts into simple clarity for practical action.

Lynn Scheurell
Lead Digital Strategist

Lynn Scheurell is the Lead Digital Strategist for XTIVIA. She has been creating experiences through content and copy in digital marketing and messaging since 1998. Known for her unique perspective, positive empowering mindset and abilities as a high-communicator to deliver significant value, Lynn translates complex concepts into simple clarity for practical action.

What Insurers Need to Know About Serving Policyholders in Today’s Digital Economy

As a consumer, insurance is what you pay for but never want to use; as an insurer, you want to protect the interests of your policyholders and facilitate your agents in doing so. In all cases, technology is the bridge to insurer success in serving policyholders better... read more

Making the Case for Digital Transformation with MuleSoft API Connectivity

Enterprise today is undergoing a significant upgrade through digital transformation to connect data and unify communications, some of which is facilitated by API connectivity. But let’s begin at the beginning. Digital transformation is not just about buying the... read more

Manufacturing’s Top Opportunities in Business Today

Manufacturing, like every other industry, has unparalleled opportunities for growth in delivering greater customer value, streamlining operations and adapting to real-time customer conversations in today’s digital economy. Here are the top four that... read more

What Enterprises Need to Know About Delivering Value in Today’s Experience Economy

Enterprises must understand what they need to know about delivering value in today’s Experience Economy. Consumers are savvy, informed, and empowered; they hold the keys that control the fate of enterprise. What is the Experience Economy? The Experience Economy... read more

The Organizational Hierarchy of Needs

Maslow’s hierarchy of needs is a theory in psychology that states lower hierarchical needs must be satisfied before individuals can address higher needs. From the bottom of the hierarchy upwards, the needs are physiological, safety, love and belonging, esteem... read more

Ecosystems, Experience and Enterprise

Understanding the ecosystems of your customers and their brand experience with your company, as well as your own systems, is the key to creating connection for mutually-beneficial digital enterprise. The Internet of Things (IoT) means that a customer can order a ride... read more