Richard Cookson Content Writer

Lynn Scheurell | Lead Digital Strategist

Lynn Scheurell is the Lead Digital Strategist for XTIVIA. She has been creating experiences through content and copy in digital marketing and messaging since 1998. Known for her unique perspective, positive empowering mindset and abilities as a high-communicator to deliver significant value, Lynn translates complex concepts into simple clarity for practical action.

Lynn Scheurell
Lead Digital Strategist

Lynn Scheurell is the Lead Digital Strategist for XTIVIA. She has been creating experiences through content and copy in digital marketing and messaging since 1998. Known for her unique perspective, positive empowering mindset and abilities as a high-communicator to deliver significant value, Lynn translates complex concepts into simple clarity for practical action.

Fostering Organizational Innovation: The Culture, Ingredients, and Formula for Success

Organizational innovation does not just happen in a vacuum. Some things need to happen, and those things need to have context and buy-in from the people who make it happen. Your organization must have a corporate culture that supports innovation, which inherently... read more

7 Ways to Innovate Business Solutions (How to Ensure Your Company Stays Competitive Even in Saturated Markets)

Innovation can keep your company on its growing edge. Innovation is a process of either using an existing solution in a new way or creating a new solution to meet a need. Either way, innovation adds value to the end-user. We will explore seven ways to innovate... read more

Quick Q & A: Is Your Company Ready for Digital Transformation?

What are the signals to look for that show our company is ready for digital transformation? There are a number of signals that let you know when it’s time for your company to consider a digital transformation process. First, look at what your customers are... read more

The 12 Intangible Benefits Your Business May Be Delivering – Even If You Don’t Know It

Delivering customer value can be conveyed through intangible benefits which are easily overlooked. Many companies don’t know how far their value extends for their brand and their offerings which, when articulated, could surface new opportunities and depth in... read more

B2B Marketing and Strategy in 2019

Consumers are savvy, informed, and empowered; they hold the keys that control the fate of your enterprise. Profit is a by-product of delivering value throughout all stages of the experience. Marketing initiatives and strategy are the keys to unlocking customer... read more

What Insurers Need to Know About Serving Policyholders in Today’s Digital Economy

As a consumer, insurance is what you pay for but never want to use; as an insurer, you want to protect the interests of your policyholders and facilitate your agents in doing so. In all cases, technology is the bridge to insurer success in serving policyholders better... read more