(888) 685-3101 ext. 2

Richard Cookson Content Writer

Lynn Scheurell | Lead Digital Strategist

Lynn Scheurell is the Lead Digital Strategist for XTIVIA. She has been creating experiences through content and copy in digital marketing and messaging since 1998. Known for her unique perspective, positive empowering mindset and abilities as a high-communicator to deliver significant value, Lynn translates complex concepts into simple clarity for practical action.

Lynn Scheurell
Lead Digital Strategist

Lynn Scheurell is the Lead Digital Strategist for XTIVIA. She has been creating experiences through content and copy in digital marketing and messaging since 1998. Known for her unique perspective, positive empowering mindset and abilities as a high-communicator to deliver significant value, Lynn translates complex concepts into simple clarity for practical action.

What Enterprises Need to Know About Delivering Value in Today’s Experience Economy

Enterprises must understand what they need to know about delivering value in today’s Experience Economy. Consumers are savvy, informed, and empowered; they hold the keys that control the fate of enterprise. What is the Experience Economy? The Experience Economy... read more

The Organizational Hierarchy of Needs

Maslow’s hierarchy of needs is a theory in psychology that states lower hierarchical needs must be satisfied before individuals can address higher needs. From the bottom of the hierarchy upwards, the needs are physiological, safety, love and belonging, esteem... read more

Ecosystems, Experience and Enterprise

Understanding the ecosystems of your customers and their brand experience with your company, as well as your own systems, is the key to creating connection for mutually-beneficial digital enterprise. The Internet of Things (IoT) means that a customer can order a ride... read more

The Evolved CIO: What You Need to Know to Lead Digital Transformation

The role of the CIO has evolved as a result of business leaders’ expectations that technology is the conduit to achieving business transformation. We are now in the Third Platform of technology, which is pacing the role and mindset of successful CIOs today. The... read more

Enterprises Cannot Afford Comfort Zones Anymore

Enterprises cannot afford comfort zones in today’s fast-paced digital business environment. For enterprises, and people, there is a constant balance between safety, security and stability and growth. Both want predictability and, yet, achieving a certain level... read more

Ease Digital Transformation with MuleSoft

Digital transformation can be easier when you use MuleSoft APIs to connect legacy technology, applications, and cloud-based solutions. But let’s back up a minute… what is digital transformation anyway? Digital transformation is a mindset focused on maximized... read more