Richard Cookson Content Writer

Richard Cookson | Content Writer

Richard Cookson is a content writer for XTIVIA with a background in copy editing, journalism, and business reporting. With a knack for IT research and software analysis, Cookson creates detailed and simplified technical content for the XTIVIA and Virtual-DBA websites. His attention to detail and grammar allows him to deliver concise and educational pieces with every comma in the right place.

Richard Cookson
Content Writer

Richard Cookson is a content writer for XTIVIA with a background in copy editing, journalism, and business reporting. With a knack for IT research and software analysis, Cookson creates detailed and simplified technical content for the XTIVIA and Virtual-DBA websites. His attention to detail and grammar allows him to deliver concise and educational pieces with every comma in the right place.

What is Licensing as a Service (LaaS)?

Software licensing has had its share of changes through the age of digital evolution. As the requirements and regulatory standards for licensing expanded, the need for more comprehensive solutions to misuse grew with them. As the leader in addressing the issue,... read more

Drawing the Boundary Between Your CRM and CDP

We recently published a blog looking at the relationship between Master Data Management (MDM) and Customer Data Platforms (CDP) and the never-ending journey toward data unification. Following that, we wanted to expand the conversation by discussing the relationship... read more

Full vs. Additional Users in Business Central

While helping clients set up their Microsoft Dynamics 365 Business Central license, some of them get caught up wondering what the difference was between Full Users and Additional Users. Although Microsoft’s documentation provides an answer, it’s not the... read more

Salesforce Quick Tips: Creating Custom List Views in Lightning

Like most tools in Salesforce, List Views are an excellent tool for sales and account managers to use in automating some of the more tedious everyday tasks. Without wasting a whole part of your day building out reports for a single field, you can use List Views to... read more

Exploring Healthcare CRM and the Salesforce Health Cloud

The expansion of technology into the healthcare field has lent itself to stronger patient-to-provider relationships. During a time when accessing patient information couldn’t be more important, having the right technology to integrate medical information across... read more

Where Does MDM End and CDP Begin?

The need for data unification and defragmentation is a top priority for organizations with ubiquitous data and siloed sources. As leadership looks for solutions, their focus turns toward Master Data Management (MDM) and emerging Customer Data Platforms (CDP) for... read more