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Richard Cookson Content Writer

Richard Cookson | Content Writer

Richard Cookson is a content writer for XTIVIA with a background in copy editing, journalism, and business reporting. With a knack for IT research and software analysis, Cookson creates detailed and simplified technical content for the XTIVIA and Virtual-DBA websites. His attention to detail and grammar allows him to deliver concise and educational pieces with every comma in the right place.

Richard Cookson
Content Writer

Richard Cookson is a content writer for XTIVIA with a background in copy editing, journalism, and business reporting. With a knack for IT research and software analysis, Cookson creates detailed and simplified technical content for the XTIVIA and Virtual-DBA websites. His attention to detail and grammar allows him to deliver concise and educational pieces with every comma in the right place.

Valuable Improvement Projects for Enterprises in 2020

Each new year brings the drive to pursue new projects and, hopefully, improve business operations. Whether you’re looking to expand the breadth of your CRM system or begin migrating your company to the cloud, more than likely, there’s a new business... read more

Optimized Customer Engagement with Salesforce

Data is the lifeblood of creating an ideal customer experience, and it’s the best way to develop long-lasting relationships with returning customers. No matter what your market looks like, having concise data for customer profiles is essential to winning their... read more

Priorities in Today’s Digital Enterprise

Digital enterprise is changing the way business is done. Business initiatives and priorities are nothing like they were just five years ago. In a market that’s now centered around customer experience and delivering modern solutions to the problems of tomorrow,... read more

How to Shop for a CRM System

Customer Relationship Management (CRM) software has evolved from a niche business system for helping companies maintain and grow relationships with new and existing clients organization-wide tools. Most CRMs these days can help with customer relations and include... read more

Salesforce’s New Cloud Opportunities

Cloud-centric business is blowing up right now, and no matter what your industry is, the cloud is making its way in. However, cloud solutions need to be different for each business, and Salesforce is making headway around customized cloud services for various... read more

Salesforce Lightning at Lightning Speeds (Tips for Improving Load Speed)

Since being released, the Salesforce Lightning Experience has proven itself a worthy competitor to the Classic version of Salesforce. However, as a client-side base platform, slow load speeds have been relatively common for users making the transition. We want to... read more