Maslow’s hierarchy of needs is a theory in psychology that states lower hierarchical needs must be satisfied before individuals can address higher needs. From the bottom of the hierarchy upwards, the needs are: physiological, safety, love and belonging, esteem, and self-actualization. Organizations can benefit by understanding and applying this theory to enterprise.
As each level is addressed, financial stability naturally increases. When a deficit need has been satisfied “more or less,” it will go away and our activities become directed toward meeting the next set of needs that we have yet to satisfy. So what should your organization be focused on first? Take this self-assessment to find out!
Please rate each of these statements between 1 and 5, 1 being the lowest and 5 being the highest, in terms of how true it is for your organization as of today. As you do, remember this is not about right or wrong; instead, this is about understanding your organization’s needs so you can focus the appropriate attention on the right priorities.