What is a Digital Experience Platform? …and why you need one.
Digital Experience Platforms or DXP, User Experience Platform or UXP, Customer Experience Platform or CXP – you have probably heard some or all of these terms flying around or being thrown at you by vendors, industry literature, or even your CxO or Digital Strategist in internal meetings, and wondered what they are about. And more importantly are these simply buzzwords and nothing has materially changed, or whether there is a market / technology shift underway? In this article, I will share perspectives from leading analysts at Forrester and Gartner, but also add my color commentary that comes from in-the-trenches implementations of similar solutions since the year 2000 along with an understanding of customer needs and desires, and the reality of such solutions.