Contentful Development & Consulting

Composable content.
AI native delivery.

XTIVIA architects and builds on Contentful and Next.js.
Structured content models, blazing-fast Jamstack front ends, and the AI Actions, MCP, and personalization layer that now sits on top of them.

Contentful Solution PartnerNext.js & React Specialists25+ Years in CMS

Schedule a Free Consultation Talk With a Contentful Expert

Composable StackContentful / Space

WebMobilePortalCommerce

CMContent ModelTypes · References · Tags

APIDelivery & GraphQL APIsCDA · CPA · CMA

FENext.js Front EndSSG · SSR · ISR

INTSearch · DAM · CommerceAlgolia · Bynder · APIs

AIAI Actions · Remote MCPAgents · Personalization

GraphQLStudioWebhooksEdge CDN

25+Years of CMS & web delivery

10k+Projects shipped since 1992

4 moSite + member portal launched after a 2½-year stall

24×7Managed support coverage

Platform

One content platform, every channel

Contentful is the endlessly extensible, API-first platform behind modern digital experiences: composable, natively AI-assisted, and built for teams who ship without waiting on a release train.

Structured content

Model the domain, not the page, so one entry serves web, app, portal, and screen.

Composable front ends

Next.js or Gatsby with SSG, SSR, and ISR on an edge CDN. Fast by default.

Native AI

AI Actions, Remote MCP, and agentic workflows running on governed, structured fields.

Governance & workflows

Roles, environments, release workflows, and localization that hold up across brands.

Offerings

Where we plug in

A two-week Quickstart, a full end-to-end build, or an embedded team of Contentful architects beside yours. Choose the level of support that matches where you are today.

Contentful Quickstart

An agile kickstart that settles stack, model, environments, and workflow before sprint one.

Content Modeling

Our signature modeling process, refined across dozens of headless implementations and reusable patterns.

Digital Experience Design

UX research, brand translation, and production-ready frontend design delivered on time and on budget.

Web, Mobile & Portal Build

End-to-end delivery from concept to go-live: Next.js sites, React Native apps, secure member portals.

Migration & Replatforming

Move off a monolithic DXP or legacy CMS onto MACH architecture without pausing the business.

Managed Services

Ongoing development, releases, monitoring, and operational support of Contentful and your front ends.

Expertise

Not just the CMS

A headless project touches design, front end, search, localization, integration, and DevOps. We cover all of it, so the architecture decision is never constrained by what we happen to know.

Content Architecture

Content types, references, tags, and taxonomy designed for reuse across every channel.

UX/UI Design

Design systems and component libraries that map one-to-one onto the content model.

Front-End Development

Next.js and React: SSG, SSR, ISR, and App Router builds on Vercel or Netlify.

Personalization

Contentful Personalization (fka Ninetailed) for audience targeting without developer tickets.

Experimentation

A/B and multivariate testing wired to real conversion goals, not vanity metrics.

Search & Localization

Algolia-backed discovery and Smartling-driven translation across locales and regions.

Integration & APIs

Commerce, CRM, DAM, and back-office systems joined through APIs and webhooks.

DevOps & Edge Delivery

Preview environments, CI/CD, and edge caching that make releases uneventful.

Analytics & SEO/CRO

Contentful Analytics plus Core Web Vitals, schema, and conversion instrumentation.

Why it works

Four things every project gets right

The difference between a headless build that pays off and one that stalls in review is rarely the platform.

Modeled before built

The content model is agreed first. Everything downstream gets cheaper.

Editors first

If marketing needs a developer to ship a page, the model is wrong.

Fast by default

Static where possible, edge-cached everywhere else. Core Web Vitals in scope.

Partnered after launch

Managed services and a roadmap, not a handoff and an invoice.

Bring us the hard part

Most Contentful projects go wrong in the content model, not the code.

Spend thirty minutes with an XTIVIA architect on the model you have, the replatform that stalled, or the AI workflow you can’t govern yet. You will leave with a specific opinion, not a proposal.

Schedule a Free Consultation Ask Us a Question

AI in Contentful

AI that acts on your content, under governance

Contentful’s AI moved from drafting copy to taking action. We build the structured foundation and the guardrails that make agentic content operations safe to turn on.

01

AI Actions, on structured fields

Translate, rewrite, tag, and optimize at entry level in bulk, with review and approval before publishing.

02

Remote MCP & agentic workflows

Contentful's OAuth-secured MCP server, scoped per space, so agents act on content under real guardrails.

03

Personalization & experimentation

Audience targeting and testing your marketers run themselves. No developer ticket, no release train.

04

Studio, Analytics & governance

Visual editing, content performance insight, and the human-in-the-loop checkpoints AI-assisted workflows need.

Signature offering

The XTIVIA content modeling process.

Refined across years of headless CMS implementations, and the single biggest predictor of whether a Contentful build ages well or gets rebuilt in eighteen months.

01
Audit the content you actually have
Inventory every page, asset, and locale, with owners and real traffic attached, so the model is built for what earns its keep.
02
Model the domain, not the page
Content types, references, and tags designed for reuse across web, app, and portal. Page-shaped models are the defect we most often come in to undo.
03
Prototype with real content
Editors load genuine entries in Contentful and Studio in week one, so the model is corrected before a front end is built on top of it.
04
Build the composable front end
Next.js components mapped one-to-one onto content types, with preview, SSG/ISR strategy, and integrations wired in.
05
Govern, measure & iterate
Release workflows, roles, localization, AI Actions, and analytics, then a team trained to run it without us.

Book a Content Modeling Workshop

Featured case studies

Two Contentful builds, start to launch.

A brand-new insurtech site with a quote-to-bind app, and a two-and-a-half-year project we took over and launched in four months.

Novo Insurance

Insurtech · Auto quote-to-bind · Launched 2022

RFPSelected after a competitive process

Quote → BindFull purchase app, not just a site

Multi-stateDynamic forms and data binding

JamstackContentful + Next.js architecture

An edgy Jamstack site and a quote-to-bind app for a new insurtech brand.

Challenge

Novo Insurance launched in 2022 with an energetic, edgy brand aimed at Generation Now. They needed a partner who could deliver a genuinely “cool” website and a seamless auto insurance quote-to-bind application, and who understood insurance as well as modern Jamstack architecture, Contentful, cloud, and APIs.

What XTIVIA delivered

XTIVIA worked alongside the Novo UX/UI team on a site that pushed Contentful content modeling and Next.js/Tailwind development further than usual, with GSAP animation throughout. In parallel we built the quote-to-bind app: API integrations to back-end systems and third-party services, data pre-fill and coverage adjustment, and dynamic forms with dynamic data binding so new states and products roll out fast.

Result

A distinctive brand site and a working insurance purchase experience, with a rollout pattern that lets Novo add states and product lines without rebuilding the app.

Stack

ContentfulNext.jsTailwind CSSGSAPAWS AmplifyReact JSON Schema FormsREST APIs

"The XTIVIA expertise around Contentful along with Next.js and webdev skills was put to the test with our unique design requirements and they came through with flying colors."
Robert Skinner · VP Product Marketing, Novo Insurance

Fractionation Research, Inc.

Non-profit research consortium · Website + member portal

2½ yrsStalled with the previous firm

2 weeksAssessment and recovery plan

4 monthsSite and portal launched

ManagedOngoing services after go-live

Rescuing a stalled website and member portal, then launching in four months.

Challenge

FRI is a membership-funded research consortium whose members include many of the world’s largest petroleum, chemical, and engineering companies. Their new website and customer portal had been in development with another firm for more than two years with significant unresolved issues. FRI selected XTIVIA to rescue the project.

What XTIVIA delivered

A two-week assessment and planning engagement addressed the architectural and development issues and produced a plan for a modern, microservices-based Jamstack build. Our team then delivered incrementally alongside FRI stakeholders and content staff: marketing pages managed in Contentful, member security, video and event purchase, projects, reports, training, and an events calendar.

Result

The website and member knowledge-base portal launched within four months of approval, and FRI moved onto XTIVIA managed services to keep it evolving.

Stack

ContentfulNext.js (SSG + SSR)FaunaNetlifyStripeMailchimpVimeo

"With their vast knowledge base in Contentful, Next.js, Netlify and web development in general, they were able to develop a plan and get our approval in a month, and finish development and launch in under four months."
Jeanifer Randall · Corporate Administration Director, Fractionation Research, Inc.

Trusted byHewlett PackardDomino’sBCBS AlabamaBoschXerox

Resources

Field notes from our Contentful practice

Best practices, reusable patterns, how-to tutorials, and the common gotchas, written by the architects who run the implementations.

Checklist

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