Dominos Personalization

As part of this engagement, XTIVIA helped a global pizza restaurant and delivery chain implement our proprietary personalization solution to surface relevant content to users based on his/her role in the company, department, location, and many other attributes. The XTIVIA solution provided a flexible, easy-to-use, performant approach to rules-based personalization of various Portal artifacts, such as web content, documents, portal pages, and more.

The solution allows business users to create user collections based on the entire universe of available user profile attributes, enabling them to target very specific user population segments—for example, “all franchise owners in the U.S.” or “all corporate managers in Michigan.” Once the user collections are defined, they can be used to personalize various aspects of the user experience, including site navigation, web content, documents and more. One of the key areas in which the solution shines: creating personalized lists of content from hundreds of thousands of content items and thousands of user collections. This is an area where performance of other personalization approaches tends to suffer.

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