MAJOR NON-PROFIT HEALTH INSURANCE PROVIDER | LIFERAY IMPLEMENTATION
Since 1936, the client has been providing quality, affordable healthcare coverage to their members at every stage of their lives. As the number one provider of health care benefits in Alabama, this major non-profit health insurance provider supplies coverage to more than three million people, and pays billions of dollars in benefits each year. They currently employ 4,000 people and have a significant track record of awards and honors for client service and satisfaction.
The client has several websites and portals that touch customers, doctors and hospitals (aka providers), and employer groups throughout the state. In recent years, the health care coverage provider witnessed a variety of industry advances in web capabilities—including a major shift toward web and mobile technologies—which they wanted to harness to serve their customers.
The client’s public-facing sites have been running on outdated and antiquated technology for several years. The technology was difficult for non-technical employees to use, and slowed down business processes. For example, each time the marketing department needed to update the content on a public site, the change needed to be made by a developer. These changes often took a back seat for developers who had higher priorities, given the demands of the business. Teams found that simple changes to a public-facing site could take months to implement — if they were ever made at all.
The company began searching for a new platform, and chose Liferay Portal as their core enterprise portal platform. In a matter of six weeks, the public-facing site was transitioned away from outdated technology and into Liferay, with a full redesign. That timeframe included a very talented team on all sides that delivered the following:
- New look and feel
- Integration with Liferay’s WURFL plug-in, including custom hook
- Global navigation using “MegaMenus” integrated with Liferay WCM
- Integrations with FloodLight, NetInsight, and TeaLeaf
- Full content entry and re-formatting
- Custom styles integrated with the rich text editor
- Use of theme policies to prevent duplication
- Multiple content structures and templates
- Redirection for old URLs to new URLs
- Search engine optimization (SEO)
- Staging to live publishing on a remote server
- Custom navigation portlet development
- High availability clustering on WebSphere application server
For the public-facing website, XTIVIA worked cohesively with an outside design firm to translate a top-notch look and feel into a Liferay theme. More than 90 content pages were brought into the Liferay Portal to provide a consistent and cohesive public-facing site that exemplifies the client’s brand and philosophy. The logistics of getting the site launched within a six-week timeframe required a coordinated effort across multiple teams from the major non-profit health insurance provider, as well as multiple external vendors, including XTIVIA.
The client launched their site on the same day that a new advertising campaign was introduced via radio, television, and the Internet. No system or site stability concerns have been reported.
“We are very pleased with the Liferay technology and the implementations that we currently have with it,”
Todd Hamilton, Department Manager, Application Development for Major Non-profit Health Insurance Provider.
“Our business team is also pleased that the platform allows for content changes on the user’s schedule, without developer intervention. XTIVIA is a truly amazing vendor partner and an expert on the Liferay Portal,” Hamilton continued. “Their collaboration and insightfulness on our projects have all led to successful deliveries that we wouldn’t have made without them.”
The client’s team is working currently on developing member and provider portals on Liferay with XTIVIA.
The solutions built on Liferay allowed the client to streamline business operations, enabling business partners to update content while the development team focused on true development work. In addition, the portal gave the health care services provider’s site a fresh look with future growth potential against competitors in the healthcare sector.
“XTIVIA is a truly amazing vendor partner and an expert on the Liferay Portal,” Hamilton continued. “Their collaboration and insightfulness on our projects have all led to successful deliveries that we wouldn’t have made without them. I have given them several tough deadlines, and they have delivered on time and on budget with a super quality product.”