Perspectives
B2B Pivot Series 5: Digital Transformation and Disruption
Digital transformation as a name for the process it describes is a misnomer. The core of the name is the result: digital transformation is how to deliver ever-greater customer value efficiently, effectively, and proactively. It’s no longer business as usual, but... read more
Time Is the Only Real Competition
Business leaders, makers, and doers never have enough time in their day. The to-do lists are never-ending: performance targets always need to be met, problems need to be addressed, and challenges need to be solved. Typically, the more urgent the issue, the faster it... read more
B2B Pivot Series 4: How to Create Powerful, Relevant Messaging for Optimal Attraction
In the absence of messaging, it is difficult to attract new business or retain relationships. People take messaging for granted and, yet, it is the main tool that establishes credibility, builds trust, and compels action with an audience. Words create connection.... read more
B2B Pivot Series 3: A 7-Step 2-Week Framework to Reinvent Your Company’s Viability
Business disruptions happen consistently in terms of global demand and supplies, needs and wants – and especially now. Successful organizations reflect on what constitutes their larger marketplace to ensure long-term viability methodically, predictably and quickly.... read more
How Connected Products Are Changing the Competitive Landscape
When I was thirteen years old, I got a wrist radio for Christmas. It was probably the size of a coaster, and it had a strap on it for your wrist so you could listen to the radio. I just thought this was IT – the best thing EVER! And now refrigerators can place... read more
B2B Pivot Series 2: Pivoting Disruption Through Strategy
Disruption shakes up the status quo, sometimes painfully, to catapult necessary growth. Strategy is the tool that can pivot disruption into new opportunities. First, let’s define strategy. Strategy identifies and then becomes the optimal implementation path... read more
B2B Pivot Series 1: How Disruption Can Naturally Surface New Opportunities
When disruption strikes, especially due to something outside your control, it’s destabilizing, chaotic, and scary. But it can also be the invitation to something much greater: a fresh perspective and new growth opportunities. The keys to surviving disruption are... read more
Businesses Need Businesses: Two Ideas to Reboot Post-COVID-19
If the disruption caused by COVID-19 has taught us anything, it’s that businesses need businesses. We are all interconnected and need each other to deliver value to customers and remain viable for our own longevity. As the CEO of an IT integration firm,... read more
Frictionless Enterprise Is the Key to the New Normal in Business
COVID-19 is changing the way we do business. While we are in a digital economy, people and process take precedence over technology — until the people and processes are affected. When that happens, morale, productivity, and results are vulnerable… that’s... read more