by XTIVIA | Jan 19, 2021 | Blog, Customer Relationship Management
We recently published a blog looking at the relationship between Master Data Management (MDM) and Customer Data Platforms (CDP) and the never-ending journey toward data unification. Following that, we wanted to expand the conversation by discussing the relationship...
by XTIVIA | Nov 5, 2020 | Blog, Customer Relationship Management
The expansion of technology into the healthcare field has lent itself to stronger patient-to-provider relationships. During a time when accessing patient information couldn’t be more important, having the right technology to integrate medical information across...
by Marilyn Prevatte | May 5, 2020 | Blog, Customer Relationship Management
What is a CRM? CRM stands for Customer Relationship Management. In terms of Software, CRM is a system, either cloud-based or on-premise, that improves customer relationships by assisting in customer acquisition and retention, providing significant sales growth. A CRM...
