by Marilyn Prevatte | Apr 10, 2025 | Blog, Salesforce
In today’s fast-paced business environment, sales and service teams drive revenue, nurture customer relationships, and establish the foundation for long-term success. With Salesforce, businesses gain a powerful tool that streamlines processes, boosts...
by Marilyn Prevatte | Mar 25, 2025 | Blog, Salesforce
Artificial Intelligence (AI) has revolutionized various industries, and the world of customer relationship management (CRM) is no exception. Salesforce, one of the leading CRM platforms globally, has integrated AI features to enhance user experiences and optimize...
by Marilyn Prevatte | Oct 22, 2024 | Blog, Customer Relationship Management, Salesforce
As AI continues to transform the technological landscape, Salesforce AI ethics are essential for the responsible and transparent use of Einstein AI. Salesforce, a global leader in customer relationship management (CRM) solutions, has taken significant strides to...
by Marilyn Prevatte | Oct 10, 2024 | Blog, Customer Relationship Management, Salesforce
In today’s fast-paced digital landscape, businesses must innovate rapidly to stay competitive. The Salesforce Platform stands out as a powerful enabler of innovation, providing tools and services that empower organizations to build, customize, and deploy...
by Marilyn Prevatte | Oct 1, 2024 | Blog, Customer Relationship Management, Salesforce
Salesforce has consistently been at the forefront of innovation in the ever-evolving business technology landscape. This year, at Dreamforce 2024, Salesforce unveiled one of its most groundbreaking advancements yet: Agentforce. This suite of autonomous AI agents is...
by Marilyn Prevatte | Sep 24, 2024 | Blog, Customer Relationship Management, Salesforce
The Salesforce ecosystem continuously evolves, driven by technological advancements and ever-changing business needs. Among the most transformative trends are integrating artificial intelligence (AI) and machine learning (ML) into Salesforce’s suite of tools....
by Marilyn Prevatte | Sep 10, 2024 | Blog, Customer Relationship Management, Salesforce
XTIVIA gathered a list of tips for those moving to Salesforce Lightning Experience. If not, why aren’t you? Lightning Experience offers many features to enhance productivity, streamline operations, and facilitate faster app development. Here are some notable...
by Marilyn Prevatte | Aug 6, 2024 | Blog, Customer Relationship Management, Salesforce
Are you a nonprofit considering implementing Salesforce? Have you heard about the Salesforce Nonprofit Success Pack (NPSP)? This managed package is tailored specifically for nonprofits and is a game-changer. It streamlines fundraising and stakeholder data, offering a...
by Marilyn Prevatte | Jun 4, 2024 | Blog, Customer Relationship Management, Salesforce
With Salesforce, achieving the highest performance and maximizing ROI requires strategic planning, ongoing optimization, and specialized expertise. In this blog, we will unlock the full potential of your Salesforce investment through the Salesforce managed services...
by Marilyn Prevatte | Mar 5, 2024 | Blog, Customer Relationship Management, Salesforce
Like a mighty engine, the Salesforce platform continues evolving with each release. Yet, with great power comes great complexity. As we navigate this digital landscape, we find ourselves at the intersection of Salesforce and artificial intelligence (AI). Preparing for...
