by Lynn Scheurell | Jun 22, 2020 | Perspectives
In the absence of messaging, it is difficult to attract new business or retain relationships. People take messaging for granted and, yet, it is the main tool that establishes credibility, builds trust, and compels action with an audience. Words create connection....
by Lynn Scheurell | Jun 15, 2020 | Perspectives
Business disruptions happen consistently in terms of global demand and supplies, needs and wants – and especially now. Successful organizations reflect on what constitutes their larger marketplace to ensure long-term viability methodically, predictably and quickly....
by Lynn Scheurell | Jun 8, 2020 | Perspectives
Disruption shakes up the status quo, sometimes painfully, to catapult necessary growth. Strategy is the tool that can pivot disruption into new opportunities. First, let’s define strategy. Strategy identifies and then becomes the optimal implementation path...
by Lynn Scheurell | Jun 1, 2020 | Perspectives
When disruption strikes, especially due to something outside your control, it’s destabilizing, chaotic, and scary. But it can also be the invitation to something much greater: a fresh perspective and new growth opportunities. The keys to surviving disruption are...
by Dennis Robinson | May 19, 2020 | Perspectives
COVID-19 is changing the way we do business. While we are in a digital economy, people and process take precedence over technology — until the people and processes are affected. When that happens, morale, productivity, and results are vulnerable… that’s...
by Lynn Scheurell | Apr 29, 2020 | Perspectives
In every organization, resources are carefully allotted toward reaching business targets. Growth initiatives have to be seen to either yield a return that is at least break-even or, ideally, greater than where the resources have already been allocated. Projected...
