Content creation is challenging—a skill that only a select few truly excel at mastering. Fortunately, Liferay AI has the tools to make things much easier for us. For most of us, creating compelling and impactful content feels like an uphill battle, and believe me, I get it. As I sit here writing this blog, Im working through the very same struggle. The process of finding the right words, good tone, and structure can be daunting.

Introducing Liferay AI

Thankfully, technology has come a long way in supporting the content creation process. Artificial Intelligence (AI) has become a powerful ally, offering tools that help generate ideas, refine messaging, and streamline production. With the latest release of Liferay DXP, AI integration has been significantly expanded—bringing these capabilities directly into your workflow to boost efficiency and creativity like never before.

Liferay AI brings you key benefits, including:

  • Leverage Liferay AI capabilities to rapidly create content and visuals, streamline asset management, and accelerate translation workflows.&nbs
  • Deliver instant personalized recommendations and search results to users.&nbs
  • Empower smarter decision-making and more efficient operations with AI-driven insights. 
  • Extend AI capabilities across your organization by integrating with other AI technologies through Liferay’s comprehensive APIs.

Liferay AI Feature: Content Creation

Liferay DXP has AI-powered content creation through its AI Creator tool, integrated with OpenAI’s ChatGPT engine. This feature streamlines the generation of text and images across various applications. You can generate text directly within the Web Content editor by providing a description, selecting a tone, and specifying a word count. It’s extremely easy to work with. Just click the “AI Creator” icon.

Liferay AI Enhancing Content Strategy and Execution for Modern Enterprises AI Creator Icon

For example, I asked for a quick 25-word paragraph on how XTIVIA can help you transform your technology stack to meet your business needs better. Here are a couple of examples of content generated by AI:

XTIVIA transforms outdated systems into modern, scalable solutions, optimizing your technology stack to enhance performance, streamline operations, and drive sustainable business growth. Let’s transform together!

At XTIVIA, we are here to revolutionize your technology stack. Our team of experts will tailor solutions to enhance your business operations and drive success. Let’s elevate your tech!

Liferay AI Enhancing Content Strategy and Execution for Modern Enterprises Prompt Example

If you’re not happy with the results, you can click “Try Again.” When you have some AI-generated text that looks adequate, click the “Add” button, and it’ll populate the web content article. Then, you can make any final tweaks or desired changes before publishing it.

Liferay’s AI integration empowers teams to generate content quickly and efficiently, significantly reducing the time and effort typically required for content creation. At the same time, it helps maintain a consistent voice, tone, and style across pages, products, and campaigns—ensuring a cohesive brand experience. Whether you’re creating marketing copy, product descriptions, or support content, AI tools within Liferay support quality and alignment without sacrificing speed.

Liferay AI Feature: Generating Images

Content is always better with some images and supporting media. Liferay DXP’s Documents and Media also integrates with AI to support this goal. You can create images by describing the desired content. 

Liferay AI Enhancing Content Strategy and Execution for Modern Enterprises Generating Images
Liferay AI Enhancing Content Strategy and Execution for Modern Enterprises Create AI Image

For example, you can ask for something specific like “Please give me an image of a developer writing code,” or you can be more general. In this case, I asked for an image to “support our XTIVIA article about redesigning outdated systems into modern, scalable solutions.” Here’s the image I was provided:

Liferay-AI-Enhancing-Content-Strategy-and-Execution-for-Modern-Enterprises-Generated-Image-Example

That’s pretty exciting! These AI Integration tools within Liferay DXP can create unique and relevant images directly within your Digital Asset Management (DAM) system with ease. This AI-driven image generation feature is powered by DALL-E, enhancing your content creation like never before. Simply input a descriptive prompt, and it will craft the ideal image for your needs. Harness the power of AI to inspire fresh ideas and develop distinctive visuals that perfectly align with your content strategy. This unlocks endless creative possibilities.

Liferay AI Feature: Machine Translation

Liferay DXP can integrate with AI translation services like Google Cloud Translation, Microsoft Translator, or OpenAI to automatically translate content into multiple languages. This reduces manual effort and accelerates the localization of your content.

  • Example: When creating a web page or asset in English, Liferay can auto-generate translated versions for other locales, such as Spanish or French, using AI-powered translation APIs.

Liferay AI Feature: SEO

Liferay DXP’s AI integration can help content authors craft SEO-friendly headlines, meta descriptions, and body content using relevant keywords and natural language, improving visibility on search engines.

  • Benefit: Content that ranks higher and resonates better with your target audience.

Liferay AI Feature: Auto-Tag Assets

Eliminate manual tagging with AI that automatically categorizes uploaded text documents, web content, blog entries, and images. This structured approach saves your team significant time while enabling users to find assets quickly and easily.

There are two text auto-tagging providers available for Liferay DXP:

  • Google Cloud Natural Language Text Auto-Tagging
  • OpenNLP Text Auto-Tagging

For image auto-tagging, there are three providers available:

  • TensorFlow
  • Google Cloud Vision:
  • Microsoft Cognitive Services

Liferay AI Feature: AI Insights

Liferay’s AI Insights provides intelligent, real-time recommendations that help teams make smarter decisions across their digital platforms. By analyzing user behavior, engagement metrics, and content performance, AI Insights can surface opportunities for improvement—whether it’s optimizing page layouts, refining content strategy, or targeting specific audience segments more effectively.

With these insights, marketers and content creators can identify what’s resonating with users, what needs adjustment, and where to focus their efforts for maximum impact. Developers and designers also benefit from actionable data that supports UX improvements and performance tuning. Whether you’re aiming to increase conversions, improve retention, or deliver more relevant content, Liferay’s AI Insights turn data into meaningful, actionable guidance.

Liferay AI Feature: Commerce External AI Integration

If you’re a Liferay DXP Commerce customer, Liferay Commerce provides AI integration to help businesses deliver more personalized, dynamic, and data-driven shopping experiences. Liferay Commerce is designed to integrate with external AI e-commerce platforms to improve customer engagement, streamline workflows, and optimize sales strategies. 

Liferay Commerce’s External AI integration could easily be the focus of an entire blog, but here are a few key highlights to pique your interest:

  • Personalized Product Recommendations: AI analyzes customer behaviors and preferences to suggest products that align with their interests, increasing engagement and sales.
  • Predictive Analytics for Inventory Management: AI helps businesses forecast demand and optimize inventory levels, ensuring the right products are always in stock.
  • Dynamic Pricing: AI adjusts prices in real-time based on demand, competitor pricing, and customer profiles, maximizing revenue opportunities.
  • Intelligent Search: AI-driven search functionality understands user intent, delivering more accurate and relevant product results.
  • AI Chatbots for Customer Support: Provide 24/7 assistance, from answering questions to offering personalized product suggestions.
  • Fraud Detection: AI analyzes purchasing patterns to flag potentially fraudulent transactions before they happen.
  • Sentiment Analysis: AI processes customer feedback to identify trends and improve products, services, and customer satisfaction.

Liferay AI: What It Means for You

Integrating AI-powered tools within Liferay DXP can revolutionize how you create content, whether generating engaging product descriptions, crafting stunning visuals, or personalizing user experiences. These capabilities help your team save time, ensure consistency, and deliver impactful digital experiences that drive results. Liferay DXP simplifies the process for business users, developers, and front-end designers to harness AI, allowing them to create more sophisticated and engaging digital experiences quickly and efficiently. With intuitive tools and seamless integration, Liferay DXP’s AI integration makes it easy to get this done without the need for deep technical expertise. This opens up countless opportunities to improve efficiency, enhance personalization, and foster innovation. In this article, we’ve highlighted a few of the many ways AI is embedded across Liferay DXP’s core capabilities—Content Management, Search, and Commerce—helping streamline processes, deliver highly personalized content, and optimize user engagement to enhance the overall digital experience.

At XTIVIA, we specialize in helping businesses unlock the full potential of Liferay DXP, including harnessing cutting-edge AI integrations. Whether you’re looking to optimize your content creation process or develop a custom solution tailored to your needs, our team of Liferay DXP experts is here to support you every step of the way.

Contact XTIVIA today to explore how we can help you elevate your digital strategy and achieve your business goals. Let’s create something extraordinary together!