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Inside the Auto-Tagging Pipeline: Classifying Campaign Links at Enterprise Scale

Inside the Auto-Tagging Pipeline: Classifying Campaign Links at Enterprise Scale

by Pavan Malpani | Sep 22, 2026 | AI & Data Science, AWS, Blog

Monolithic crawl-and-tag scripts break at enterprise volume. Here is the four-stage architecture that classifies tens of thousands of campaign links without stalling, and how it ports across AWS, Fabric and Databricks.

Beyond Open Rates: Turning Campaign Clicks Into Audience Intelligence

Beyond Open Rates: Turning Campaign Clicks Into Audience Intelligence

by Pavan Malpani | Sep 21, 2026 | AI & Data Science, Blog

Your open rate tells you who clicked. It doesn’t tell you why. Here’s how a top-five public university turned every campaign link into a data point about what its alumni and donors actually care about.

Microsoft Fabric Resources Naming Conventions: Why and How?

Microsoft Fabric Resources Naming Conventions: Why and How?

by Pavan Malpani | Jul 8, 2024 | Blog, Data Warehousing, Microsoft

This article dives into the importance of resource naming conventions within Microsoft Fabric and introduces you to our Microsoft Fabric Naming Conventions framework.

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